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Canonical links: how to avoid SEO chaos
Canonical links: how to avoid SEO chaos

What is a canonical links and why is it important?

Read More19.06.24
What's LSI copywriting?
What's LSI copywriting?

In the modifying world of search engine optimization (SEO), staying ahead of the competition requires more than just utilizing repetitive keywords or packing content with irrelevant phrases. As search engines continue to evolve, so too must our understanding of how they clarify and rank content.

Read More02.11.23
Why should you forget about word count when producing SEO content?
Why should you forget about word count when producing SEO content?

When it comes to producing SEO content, there is a common misconception that word count holds the key to success. However, it's time to shift our focus and forget about word count as the ultimate measure of quality.

Read More14.07.2023
AI-generated answers in Google's search results
AI-generated answers in Google's search results

AI-generated answers in Google's search results refer to the information provided by Google's Generative AI system in response to user queries. This new search experience incorporates artificial intelligence technology to present users with a concise and informative answer at the top of the search results page

Read More07.07.2023
The Role of Creatives in Targeted Advertising
The Role of Creatives in Targeted Advertising

Although many people underestimate the importance of creatives, they play a crucial role in targeted advertising as an effective tool to capture the attention of potential customers and attract them to advertising campaigns.

Read More05.04.2023
The Rise of AI-Generated Content: A New Frontier for Digital Marketers
The Rise of AI-Generated Content: A New Frontier for Digital Marketers

With its ability to speed up the content creation process, AI-generated content has become an indispensable tool for marketers and SEO experts.

Read More27.02.2023
Types of Google Ads Advertising Campaigns
Types of Google Ads Advertising Campaigns

In the new realities, in the period of accelerated introduction of digital technologies, any business from a street cafe to an international...

Read More14.02.2022
Key Performance Indicators for Google Ads Campaigns
Key Performance Indicators for Google Ads Campaigns

One of the main benefits of Google Ads campaigns is a large amount of data to analyze. This is the key to a better understanding of your...

Read More7.02.2022
Google Shopping is One of The Most Effective Tools for Retailers?
Google Shopping is One of The Most Effective Tools for Retailers?

Every retailer would like to use all sales channels to get the most out of it. As online advertising is now an integral part of a successful...

Read More31.01.2022
Targeted advertising on Facebook and Instagram. Goals of advertising campaigns.
Targeted advertising on Facebook and Instagram. Goals of advertising campaigns.

Facebook is the largest social network in the world. As of 2021, the audience reaches 2.7 billion users, which allows you to attract...

Read More24.01.2022
The structure of writing posts on Instagram\Facebook
The structure of writing posts on Instagram\Facebook

The structure of writing posts on Instagram\Facebook"The main rule of copywriting in Instagram\Facebook - any content always has its task

Read More17.01.2022
Which bid to choose in the Facebook auction?
Which bid to choose in the Facebook auction?

The auction takes place in real-time on Facebook every time a person uploads one of the advertising placements - tape, story, or video. The bid is one...

Read More10.01.2022
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