First Meta Ads Experience: How We Helped a Client Build a Sales System from Scratch

When a business is just starting its digital marketing journey, the hardest part is taking the first step. Fear of the unknown, lack of experience, and sometimes even the absence of basic tools hold back even those entrepreneurs who have a high-quality product and are ready to grow.

This was exactly the situation our new client started with—the owner of an online store specializing in towels and bedding. Before partnering with Imrev, he had no Business Manager, no ad account, and no previous Meta campaigns. This was an entirely new direction for him, and he placed his full trust in our team.

We started with basic but critically important tasks:

• Created Business Manager and Ads Manager;
• Set up event tracking on the website;
• Prepared product catalogs and synced them with the site;
• Developed a creative concept for the ad campaign focused on sales.

Since the client was just starting out, we chose a moderate daily budget of $20. The campaign was split into two ad sets: one for towel categories and one for bedding.

During the first few days, we closely monitored the performance dynamics, testing formats, audiences, and creatives. Meta Ads is not a "set it and forget it" tool; it is a process of constant optimization where it is important to see patterns in user behavior rather than just numbers.

Gradually, we achieved a stable flow of customers, and the system began to "learn"—impressions became more precise, and the cost per purchase decreased.

After three months of active work, we obtained a clear picture of efficiency.

The results speak for themselves:

• 398 website purchases
• 537,866 impressions
• $1,818 spent
• Cost per purchase — only $4.57
• ROAS = 14.84
• Total conversion value — $26,991

The next step is scaling the campaigns. We plan to increase budgets and launch seasonal sets for the Christmas holidays to maximize demand during the winter period.

We are also preparing additional activities to engage loyal customers: remarketing and personalized offers.

Due to the fact that one of the client's main warehouses was destroyed by a Shahed drone, we were unable to scale earlier. However, our results and the support we provided strengthened the client's belief that the business would continue to operate. Now, we are focused not only on expanding Meta advertising but also on providing other services from our agency.

This case is about building a working sales system from scratch and getting results in the very first months, as well as the power of cooperation even in difficult times.

No "magic secrets"—just a solid structure, analytics, strategy, and a team that knows how to see business not as a set of numbers in reports, but as a living system capable of growth.

At Imrev, we don't just launch ads—we help businesses grow.

If you have never worked with Meta but want to see real sales, your first step can start today.